The Silvers Summit is an exhibition and conference program at CES that showcases applications for consumers over age 45. In 2009, it featured products for health, wellness, caregiving, and home/lifestyle. Sponsors benefited from a prime location, speaking opportunities, a press event, and networking party. Press coverage was strong. For 2010, organizers planned to improve sponsor benefits and expand categories like medical devices, assistive technologies, and caregiving products while adding more breaks to the conference schedule.